The Green Economy Festival 2026, taking place in Parma from April 17 to 19, confirms its position as one of Italy’s leading platforms for discussing sustainability, innovation, and the transformation of economic and urban systems . Within this context, the event “Innovation as a vehicle for environmental and social sustainability” represents a focused moment where strategy meets real-world application.
A dialogue between industry, institutions and innovation
The session will take place on Friday, April 17, from 16:30 to 17:45 at APE Parma Museo. It brings together professionals from complementary fields:
Guido Chiogna (Metlac)
Manuela Grillo (Municipality of Parma)
Petra Seppi (NOI Techpark)
Paolo Viskanic (R3GIS)
This combination reflects a clear direction: sustainability is no longer a standalone topic, but a convergence point between public administration, technological innovation, and industrial strategy.
Innovation as an operational tool
Too often, sustainability remains at the level of principles. This event shifts the focus toward execution. Innovation is not discussed as an abstract concept, but as a practical tool that directly impacts processes and decision-making.
In urban contexts, this is especially evident in the management of green spaces. Cities are currently facing increasingly complex challenges:
climate change
public space safety
resource optimization
transparency toward citizens
Without structured tools, these challenges remain fragmented and difficult to manage systematically.
Urban green as a strategic infrastructure
Urban green is no longer just an aesthetic element. It is a functional infrastructure that requires data, planning, and measurable outcomes.
This is where the contribution of R3GIS and the GreenSpaces platform becomes relevant. GreenSpaces is designed to support public administrations and operators in organizing, documenting, and planning green management activities in an integrated way, improving efficiency, safety, and operational quality .
The underlying principle is direct: treat urban green as infrastructure, not as a collection of isolated elements.
Innovation and sustainability: a concrete relationship
About the event, R3GIS CEO Paolo Viskanic stated:
“innovation and sustainability, a perfect combination when it comes to urban green. Through innovative green management, we make our cities more livable and sustainable.”
The value of events like the Green Economy Festival lies in connecting vision with execution. The festival itself was created to foster dialogue between companies, institutions, and research, promoting concrete pathways toward sustainability.
In the field of urban green management, this transition is already happening. Cities adopting digital tools are not only improving operations, they are redefining the role of green infrastructure within urban policies.
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